Tiktok Pixel can easily bring visitors to a website. This may not be known by many people. So, if you are a blogger, entrepreneur, or other business person, it is very important to know this.
As we know, currently Tiktok is not only a social media for entertainment, but can also be used to advertise your business.
Even with the TikTok Ads Manager feature, you can easily get visitors to your website with the help of Tiktok Pixel.
When we wrote this, 100 million people had downloaded the TikTok application on the Google Playstore. And there are 12 million reviews, almost all of which are positive.
With that number of active users, Tiktok has become a fertile ground for advertising. So Tiktok provides the TikTok Ads Manager facility for advertisers.
In addition to managing ads, TikTok Ads Manager also functions to carry out advanced configurations with the help of Tiktok Pixel.
Well, maybe you are wondering, what is Tiktok Pixel?, and what are its benefits and functions?. To get the answer, read the following review until the end.
Table of Contents
What is Tiktok Pixel?
Tiktok Pixel is a code-shaped tool that has been integrated with a website to help advertisers manage, measure, and optimize their ad impressions.
The HTML code will always be loaded every time someone visits your website. Its function is to track the behavior and conversion of that person. The pixel will light up when that person visits your website.
Therefore, this code-shaped pixel is a valuable tool for advertisers to get optimal results from their ads.
Furthermore, from this Pixel, advertisers obtain the data needed to analyze visitor behavior when interacting with their website. Then the results of the analysis serve to determine the right marketing strategy.
What are the Benefits of TikTok Pixel?
Below we will convey some of the benefits of Tiktok Pixel:
1. Optimizing Ad Delivery
This optimization is based on audience needs and similarity percentage. By setting an event as an optimization goal, the system will target visitors who are predicted to take an action, such as registering, adding to a shopping cart, making a payment, and so on.
2. Measuring Ad Campaign Performance
The process of measuring ad performance according to parameters or conversions based on a series of events that we have determined.
3. Building an Audience
In terms of building an audience, it is done based on the track record of the audience’s behavior. So you can track users, and then create a similar target audience. Then this audience can be used for remarketing targets.
Conclusion
With Tiktok Pixel we can manage, measure, and optimize our ads. The method is that we just install the HTML code on the website. While the website where the code is installed can be from various platforms such as WordPress, etc.
Thus our review this time about what is meant by Tiktok Pixel and also its benefits. Hopefully useful.
